SEO Manchester

We are MCR Search, an SEO agency on the 11th floor of Piccadilly Place. We help Manchester businesses show up when their customers search, on Google and in AI search, and turn that visibility into enquiries and sales.

Your campaign is run by our in-house search team. The people you speak to are the people doing the work on your site.

£150m+ revenue generated for our clients*
Office
3 Piccadilly Place
Google
Partner agency
European Search Awards
2025 finalist
Prolific North
Top 25 winner

Recent Manchester results: 300% more organic traffic for Manchester Theatres, 34.5% more organic revenue for Tuda Grass and 77% more revenue for CitySuites.

*Revenue generated for clients through our SEO, PPC and digital campaigns.

Our Growth Formula

Three proven steps to drive more revenue, not just vanity metrics.

We follow a clear roadmap to success. Every campaign combines expert strategy, creative thinking and data-driven marketing to increase visibility, attract the right audience and turn interest into enquiries and sales.

Each step is tailored to your goals, so your business grows faster, performs better and stands out from competitors.

  1. 01
    Step 1

    Revenue-driven SEO strategy

    Our strategy is built to grow your business, not just your keyword rankings. We start by reversing your revenue goals into a focused SEO plan, identifying high-value commercial keywords based on buyer intent so every visitor has real potential to become a customer.

    Where many agencies stop at rankings and traffic, we concentrate on revenue and conversions. We map out a clear SEO funnel that turns interest into sales and cuts out wasted effort.

    • Revenue goal mapping
    • Buyer intent keywords
    • Competitor analysis
    • SEO funnel planning
  2. 02
    Step 2

    The 80/20 execution model

    We focus on the high-impact work that delivers faster results. Technical SEO fixes hidden issues with crawlability, indexing and speed. We improve Core Web Vitals, apply mobile-first best practice and structured data, and make sure the site is set up to convert visitors into customers.

    From authority content to strategic backlinks and targeted digital PR, we concentrate on the 20% of actions that drive 80% of your results.

    • Technical SEO fixes
    • Core Web Vitals
    • Structured data
    • Authority content
    • Backlinks and digital PR
  3. 03
    Step 3

    Continuous optimisation and scaling

    Your SEO performance should improve month after month. Live performance dashboards show exactly what is driving results, and we regularly review the strategy against revenue impact, scaling what works and removing what doesn't.

    Rather than making one-off changes and waiting, we stay in constant optimisation mode. We track competitor activity, run a full technical SEO audit every three months and turn small wins into long-term, compounding growth.

    • Live dashboards
    • Quarterly technical SEO audits
    • Competitor tracking
    • Monthly revenue reviews

Why our formula wins

Revenue-focused

Every move ties back to business growth, not just rankings.

80/20 efficiency

No fluff. Just high-impact actions that drive real results.

Continuous scaling

SEO isn't a one-time fix. It is a growth engine that compounds over time.

Our Manchester SEO office

The whole team works from the 11th floor of 3 Piccadilly Place, five minutes from Piccadilly station. If you are nearby, call in.

Street map of Manchester city centre around Piccadilly Place Our office is at 3 Piccadilly Place, just below the Piccadilly station approach off London Road. Piccadilly Gardens is a short walk up Piccadilly to the north west. LONDON RD PICCADILLY STATION APPROACH WHITWORTH ST FAIRFIELD ST ROCHDALE CANAL Piccadilly Gardens Piccadilly station NORTHERN QUARTER THE VILLAGE MAYFIELD M M MCR Search 3 Piccadilly Place, 11th N

How to find us

MCR Search
11th Floor, 3 Piccadilly Place
Manchester M1 3BN
  1. Head for Piccadilly station. Trains, trams and most buses stop within a few minutes' walk.
  2. Piccadilly Place is the group of glass buildings just below the station approach.
  3. Number 3 has a reception on the ground floor. Tell them you are here for MCR Search and take the lift to the 11th.

Open 9 to 5.30, Monday to Friday. Coming from Piccadilly Gardens it is about five minutes on foot. The view from the 11th floor is worth the trip on its own.

Open in Google Maps

Areas we cover

We work with businesses right across Greater Manchester. If your customers search with a place name in front, we build the location pages and Google Business Profile work that win those searches.

City centre

  • Piccadilly
  • Northern Quarter
  • Ancoats
  • Spinningfields
  • Deansgate
  • Castlefield
  • Oxford Road

Salford and Trafford

  • Salford Quays
  • MediaCityUK
  • Eccles
  • Stretford
  • Urmston
  • Sale
  • Altrincham

South Manchester and Stockport

  • Didsbury
  • Chorlton
  • Withington
  • Stockport
  • Cheadle
  • Bramhall
  • Wilmslow

North and east

  • Prestwich
  • Bury
  • Bolton
  • Oldham
  • Rochdale
  • Ashton-under-Lyne
  • Wigan

Further afield: we also run campaigns across Cheshire, Chester and the rest of the UK.

Who we work with

Search works differently in every industry. These are the Manchester sectors where we have done the most work and know what wins enquiries.

Roofers and home improvement

Local pack rankings, location pages and service pages that turn searches into quote requests.

Ecommerce and retail

Category pages, product schema and conversion improvements for Shopify and WooCommerce stores.

Professional services

Solicitors, accountants and consultants, where a single new client can be worth thousands.

Hospitality and food

Restaurants, venues, distilleries and food suppliers that need to be found when people are deciding.

Dentists and clinics

Dental practices, cosmetic clinics and IVF clinics. Patients search nearby and compare carefully.

Care and healthcare

Care homes and live-in care providers competing for high value searches across the region.

Property

Estate agents, lettings and developers fighting over a handful of postcodes per branch.

Manufacturing and B2B

Small search volumes, very large order values, and buyers who research properly before they call.

Plus Many Others

From art galleries and theatres to aparthotels and funeral directors. If your sector isn't listed, we have probably still worked in it.

Ask about your sector

What the first six months look like

This is the schedule most new clients get. Every three months we run a full technical SEO audit, so problems are caught early and the plan keeps up with your site.

Month 1Month 2Month 3Month 4Month 5Month 6
Technical SEO audit every three months
Keyword research
Technical fixes
Pages and content
Links and digital PR
Report and call

Technical SEO audit

A full crawl in month one, then again every three months: months 4, 7, 10 and so on. Each audit gives you a prioritised list of what is holding the site back.

Keyword research

Which searches bring customers, which bring time wasters, and who is currently beating you to them.

Technical fixes

Speed, indexing, broken pages and schema. The audit findings are worked through month by month, by us or with your developer.

Pages and content

Service and location pages first, then blogs and guides organised into topic clusters with strong internal linking.

Links and digital PR

Relevant outreach links, local citations and coverage that build the authority you need to outrank competitors.

Report and call

A clear report every month showing what we did, what moved and what is next, with a call to talk it through.

Manchester case studies

Results from campaigns we have run for businesses here in Manchester, from an artificial grass supplier to the city's go-to theatre guide.

Tuda Grass, Greater Manchester

Making artificial grass more visible across Google and AI search

A family-owned supplier of artificial grass, decking and cladding with a broad range but a site that wasn't built around how people browse and buy. We combined on-page and technical SEO, content and conversion work, and gave visitors a clearer route to ordering free samples. The site now ranks first for "artificial grass".

Read the case study
34.5% increase in annual organic revenue, reaching £825,840
127% more organic clicks for searches containing "artificial"
£32,225 revenue from users first acquired through AI platforms
#1 on Google for "artificial grass"

What our clients say

Every review here was left on our Google Business Profile. We are rated Excellent, based on 24 Google reviews.

★★★★★
The SEO report provided was thorough and full of recommendations I could implement. They are happy to break it down and explain everything without jargon so that a non-SEO specialist can understand.
Shan PurcellGoogle review
★★★★★
Working with MCR Search is awesome! Great attention to detail and great communication.
Carlo, Team CastleGoogle review
★★★★★
We use FHM to support some of our paid campaigns! Responsive and most importantly get the best results! Matt and his team are superb. A credit to the industry!
Gareth BullGoogle review
★★★★★
From the moment we first enquired to MCR Search delivering our website, they were very professional and communication was great throughout. They kept us up to date at each milestone, and delivered the website on time and on budget.
NGPOD GlobalGoogle review

See all our reviews on Google

Meet the team

The people behind our results. Your campaign is planned and delivered by this in-house team, and you will speak directly to the people doing the work.

Matt Pyke, Managing Director at MCR Search
Matt Pyke Managing Director
Lucy Clowes, Head of Agency Operations and Search at MCR Search
Lucy Clowes Head of Agency Operations and Search
Jonathon Roberts, Technical Lead at MCR Search
Jonathon Roberts Technical Lead
Charlie Fletcher, Technical SEO Executive at MCR Search
Charlie Fletcher Technical SEO Executive
Jess Simpson, SEO Executive at MCR Search
Jess Simpson SEO Executive
Jess McMillan, Key Account Manager at MCR Search
Jess McMillan Key Account Manager
David Grice, Content Writer at MCR Search
David Grice Content Writer
Josh Richmond, Paid Media Manager at MCR Search
Josh Richmond Paid Media Manager
Flo Crampton, Paid Social Manager at MCR Search
Flo Crampton Paid Social Manager
Nicky Hojan, Digital Designer at MCR Search
Nicky Hojan Digital Designer
Chris Pyke, Finance Director at MCR Search
Chris Pyke Finance Director

Come and say hello

Pop into our office at Piccadilly Place or book a call with the team.

Book a call

Questions people ask us

How much does SEO cost?

It depends on how competitive your market is and how quickly you want to grow. We start with a free audit, then recommend a plan that fits your goals and budget.

How long before it works?

Early movement usually shows in eight to twelve weeks, with properly useful results around months four to six. Competitive markets take longer.

Do you guarantee rankings?

No. Nobody can, because Google doesn't take requests. What we do guarantee is a clear plan, an experienced team doing the work and honest monthly reporting.

How often do you audit my site?

We run a full technical SEO audit at the start and then every three months, so new issues are caught before they cost you rankings.

Do I need to be in Manchester?

No. Manchester is home, but we work with businesses across the UK, from Chester to London.

What do you need from me?

Access to your website, your analytics if you have them, and half an hour to tell us who your best customers are. We will take it from there.

Get a free SEO audit

Tell us your website and we will come back with what is holding it back and what we would fix first. It is yours to keep, whoever you end up working with.

Usually back to you within two working days.

Or call our Manchester office
0161 818 4645

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We need your website so we can audit it.
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