Privacy & Cookie Policy
1. Who we are
MCR Search (“we”, “us”) is an SEO agency based at 11th Floor, 3 Piccadilly Place, Manchester M1 3BN. We are the data controller for personal data collected through this website, www.seomanchester.agency.
You can contact us about privacy at any time by emailing hello@seomanchester.agency or calling 0161 818 4645.
2. The data we collect
Information you give us
When you request an SEO audit or contact us we collect your name, website address, contact details (phone number or email address) and anything you choose to tell us in the notes field.
Information collected automatically
If you accept analytics cookies we collect information about how you use the site, such as pages visited, time on page, approximate location, device and browser type, and how you arrived at the site. This is collected through Google Analytics 4 via Google Tag Manager.
If you reject cookies, Google Analytics still receives anonymous, cookieless “consent pings” that tell us a page was viewed, but no data that identifies you is stored or used.
3. How we use your data
- To respond to your audit request or enquiry and provide our services (lawful basis: contract / legitimate interests).
- To measure and improve the website (lawful basis: consent).
- To meet legal, accounting or reporting obligations (lawful basis: legal obligation).
We do not sell your data, and we do not use it for automated decision-making or profiling that produces legal effects.
4. Cookies and consent
Under the Privacy and Electronic Communications Regulations (PECR) and UK GDPR we only set non-essential cookies with your consent. When you first visit, all analytics storage is denied by default (Google Consent Mode v2) until you choose Accept on the consent banner. You can change or withdraw consent at any time via the “Cookie settings” link in the footer.
| Cookie / storage | Purpose | Duration |
|---|---|---|
consent_state (localStorage) |
Remembers your cookie choice | Until cleared |
_ga |
Google Analytics: distinguishes visitors | 2 years |
_ga_* |
Google Analytics: session state | 2 years |
Essential site functions do not use cookies. Withholding or withdrawing consent does not affect your access to the site.
5. Who we share data with
We use a small number of processors to run the site:
- Google (GA4 / Tag Manager) – website analytics, only with consent. Data may be processed in the USA under the UK Extension to the EU-US Data Privacy Framework or standard contractual clauses.
- Cloudflare – hosting, security and delivery of form emails.
- Our website platform provider – hosts our content management system.
We may also disclose data where required by law.
6. International transfers
Some processors (including Google) process data outside the UK. Where they do, transfers rely on adequacy regulations, the UK-US Data Bridge, or standard contractual clauses plus appropriate safeguards.
7. How long we keep data
Audit requests and enquiry emails are kept for up to 24 months, then deleted unless an ongoing client relationship or legal obligation requires longer. Analytics data in GA4 is retained for 14 months.
8. Your rights
Under UK GDPR you can request access, rectification, erasure, restriction, portability and object to processing. You can also withdraw consent at any time (via the footer “Cookie settings” link or by contacting us) without affecting the lawfulness of earlier processing.
To exercise any right, email hello@seomanchester.agency. We respond within one month.
If you are unhappy with how we handle your data you can complain to the Information Commissioner’s Office (ICO), Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF, or at ico.org.uk.
9. Children
This site and our services are aimed at businesses and are not directed at children under 13.
10. Changes to this policy
We may update this policy from time to time. The latest version is always on this page.
Last updated: 12 November 2026